5 Web Development Trends to Look For in 2020 and Beyond

web design development trends 2020
05Mar, 2020

In today’s business world, having a website has become indispensable for every business. As a large number of companies are running their business online, a perfectly designed website can be really helpful in enhancing the selling of their products and services online. With the widely increasing usage of the Internet and boom in website designing, the website development trends also keep on evolving. In order to stay ahead in today’s competitive era, it is vital for businesses to keep the website update with recent trends.

Website Development Trends For 2020

Below mentioned are some of the key website development trends for 2020 and beyond, have a look:

1. Progressive Web Apps (PWAs)

Progressive Web Apps or PWAs are the web apps that use modern web capabilities to deliver an app-like experience to users. These apps can provide users the experience of a native app without installing one. The level of satisfaction is quite high in the case of progressive web apps. To be considered a Progressive Web App, your app must be progressive (work for every user, regardless of browser choice), responsive (fit any form factor, desktop, mobile, tablet, etc.), connectivity independent (ability to work offline or on low quality networks), app-like (app-style navigation and interactions), fresh (always up-to-date), safe (served via HTTPS to prevent snooping), discoverable (allowing search engines to find them), re-engageable (features like push notifications), installable (allow users to “keep” apps they find most useful on their home screen), and linkable (easy to share via URL).

PWA is perhaps one of the most impactful trends in web development. It makes website browsing experience closer to native mobile applications, which makes it more user-friendly.

2. Responsive Web Design (RWD)

Nowadays, every business wants its website to be simple to utilize whether it’s seen on a personal computer or a cell phone screen. Responsive web designs not only provide enhanced user experience but also play a great role in how sites are ranked in indexed lists of various search engines. This kind of design layout uses HTML and CSS that automatically resize, hide, shrink, or enlarge a website to make it look good on various devices including desktops, phones, and tablets. In short, responsive web design is a way that recommends that design and development should respond to the user’s behavior and environment based on screen size, and platform.

3. Single-Page Websites and Static Websites

The rise in mobile usage and social media browsing has made simple, speedy and responsive single-page websites one of the most popular web trends in today’s time. A single-page website is simply a website that only contains one long HTML page. The route depends on looking over or utilizing joins that hop up or down the page to that particular area. This kind of website design provides an advanced answer for straightforward online needs. Single-page websites are also economical to create and have. It is also essential that a website should be static. A static site contains web pages with fixed content and each page is coded in HTML that displays the fixed or static substance to each visitor. The best thing about static websites is that these are the most basic type of websites that loads rapidly, and are the easiest to create.

4. Message Pop-up with Websites

Websites with pop-up messages can be really effective, especially when these pop-ups are used and implemented well. The key advantage of message pop-up websites is higher commitment without spending extra for creating a versatile application. Typical pop-ups can be categorized as welcome pop-ups (pop-ups that appear as soon as a visitor arrives), exit intent (popup is shown to users when they move their cursor to leave the page, offering a deal that’s difficult to refuse,) behavior-driven (pop-up appears when the user performs a certain behavior), time-driven (pop-up is shown when a visitor spends a certain amount of time on a website), and push notifications (allows sending push notifications to the visitors through their browser).

5. Voice Search Optimization

Voice search is another web development trend that has already created a great impact on the web and has much more potential to change the way websites work. As per a report by Gartner, about 30% of all searches will be done without using a screen by 2020 and there will be around 21.4 million smart speakers in the United States by 2020. As a result, voice commerce sales are also expected to rise considerably and reach $5 billion in the UK and $40 billion in the US by 2022.

For voice search optimization web speech API can be used to work with voice data. The API is usually divided into two components: speech recognition and speech synthesis. Speech recognition allows recognizing voice context and responding to queries, whereas, speech synthesis is a text-to-speech component that allows scripts to read text content.


A website is undoubtedly the most important tool that helps companies to identify the likes and dislikes of their customers. Knowing about customer’s
interests can help companies to build their websites in a manner that it can attract a large number of customers. If you are looking to build an attractive website according to the recent web trends, then it is advisable to take the help from ScaleXM that provides the best web design & development services based on the type of business and its requirements.

The professional web designers and developers understand that a website is the most valuable asset for a business. Most importantly, they know how to implement the right elements and strategies to create a successful website.

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