Challenge
One of our luxury travel service customers wanted to develop engaging brochures for its high-end vacation packages. The print and web media could not provide enough information about their unique tour packages.
They partnered with ScaleXM to create a unique immersive experience to attract buyers.
Tactics
Client and ScaleXM decided to create cutting edge VR experience to show it to potential travelers.
Buyers could enter an immersive 360 VR viewing of various tour packages from around the world with private jets, yachts and five-star hotels.
Outcomes
- Conversion rate from lead to deal increased by 40%
- Multiple questions were answered during the immersive presentation to reduce burden on customer service.
Learnings
- Create a relevant story: The technology alone isn’t enough to impress potential buyers. The relevant story played a big role.