In today’s modern business world, Augmented Reality (AR) technologies are playing a great role in revolutionizing its processes. Along with Virtual Reality (VR), AR has already started making a great impact on assorted industries and both these technologies are expected to change the way organizations do business while enhancing productivity and reducing overhead costs.
In this blog, we will focus on the AR experience for today’s businesses. So, first and foremost, let’s talk about how AR works? Well, AR works by adding a layer of artificial objects and extra details to a real physical world. To make it simpler, AR is a combination of virtual reality and the real world. It helps to enrich the real physical world by adding new layers of data to a smart device. The primary purpose of AR is to deliver artificial objects into the real world that can be experienced by transferring projected images onto a pair of goggles, lenses, or camera view.
How Augmented Reality is Affecting or Empowering Various Sectors?
The gradual increase in the adoption of AR technologies is generally attributed to the below-mentioned factors:
• It provides meaningful content
• AR has the ability to present a persuasive and realistic interaction of the virtual and physical environment
• The unique value offered by AR technologies goes beyond what other technologies deliver
Human beings enjoy innovation and prefer visual interaction over other methods, and AR-based applications have both these traits. Thus, AR can definitely bring positive attention to a product or service. As per a study, people not only enjoy positive and interactive experiences but are also ready to invest in a product or service that was promoted using AR technology.
It is interesting to know that AR apps ranges widely from a simple text-notification app to a complex instruction on a surgical procedure. These apps can emphasize key aspects, enhance understandings, and provide accessible and timely data to its users. Below are some of the key sectors where the presence of AR apps has already started creating buzz and playing a great role in empowering these sectors, have a look:
• Google Sky Map: It is a free app that makes learning astronomy interesting and fun. The app is quite easy to use. Students just have to focus their cameras at the sky and move them around in any direction and the app will help them in identifying constellations and stars.
• Elements 4D: Elements 4D is another interesting AR app that helps students in observing chemistry in action by just combining various 3D boxes denoting chemical elements.
AR in Education
In recent years, AR has brought a complete change in the way education content is produced and delivered. Various interactive teaching tools and educational content by AR are enhancing interaction and resources between teachers and students. AR also has powerful classroom applications. For instance, there are some AR apps that not only make learning fun but are also a great way to make students remember useful information. Here are a few examples of AR apps:
AR in Healthcare
Augmented reality in healthcare has emerged as a powerful tool for training and performing procedures. AR apps like Anatomy 4D make training more engaging, informative and interesting. It allows medical students to get a view inside a human body, heart and various other organs. They can explore the body systems, muscles, skeleton and other key things at a higher level of interaction.
Apart from training, this technology is being used by various life sciences companies as an important tool to communicate, educate, and engage health care providers and patients on innovations that has the potential to enhance outcomes.
AR helps to develop rich, interactive experiences that showcase how new medicines and medical devices interact with the body. It also allows healthcare providers to be more illustrative when explaining new treatments to patients. So, whether it’s about explaining a treatment option, analyzing a disease state, or experiencing how a new medical device works, AR has the capability to greatly enhance customer engagement, perk up education on complex topics, and create differentiation with more powerful branding.
AR In E-Commerce and Retail
As per some research, about 40% of consumers would be willing to spend more on a product if it offered an augmented reality experience. That’s perhaps the key reason a large number of online retailers are finding this technology useful in securing a much-needed competitive edge. With the help of AR technology, customers can easily try out various things they want to purchase so that they get a complete idea about the product.
For instance, there is an AR app called the IKEA catalog. This app allows users to look at how the selected furniture and other decorative pieces will look inside the buyer’s home. In all, this app is really helpful in enhancing interior designing skills. As AR helps users to try out different products virtually, AR apps can collect, save, and analyze information of every shopper and later on can make recommendations to the customer. Moreover, AR helps customers to make quick purchase decisions.
The above-mentioned sectors are just a few examples where AR technologies are already creating an impact and will continue to bring new innovations and experiences. There are several other sectors that are empowering and excelling swiftly with the help of AR technology. Though diving into a new technology may seem daunting at first. But if employed carefully, it can help to augment your overall business performance. If you are planning to develop an AR app for your business, it is advisable to hire the services of a professional company that can perform the augmented reality app development based on the precise needs and requirements of your business.