Over the past few decades, the business world has changed a lot. With speedy technological advancements, modern businesses are adopting various new and effective ways to engage, educate, reward, and retain employees. Many organizations throughout the globe are turning to gamification solutions to improve their performance in sales, customer service, and training. By utilizing different gaming mechanics including levels, badges, leader boards, fast feedback, goals, transparency, on-boarding, competition, community, collaboration, points, and more, companies are finding it quite easier to engage their employees, enhance productivity and drive business success.
What is Gamification?
So, what exactly gamification is? As per Bunchball, it is a process of taking something that already exists like a website, an online community, or an enterprise application and incorporating game mechanics into it to encourage involvement, commitment, and loyalty. Gamification generally utilizes the data driven techniques that most game developers use to engage players, and utilize these techniques to non-gaming experiences with the intent to motivate actions that add value to a business. In simple words, gamification can be described as:
- The utilization of game elements in non-game experiences.
- The process in which real-world activities are made game-like so as to encourage people to achieve their goals.
- The tool to augment employee and customer engagement, enhance sales, and reduce costs.
By introducing gamification at the workplace, businesses can help their employees to track their performance, set goals, and get engaged in friendly competition, thereby improving the working environment and overall business performance.
Benefits of Gamification Solutions for Today’s Businesses
A productive, engaged and motivated workforce can greatly influence the ability of a business to flourish effectively and succeed in its operations. Below mentioned are some of the key benefits of gamification that businesses can achieve:
Employee engagement is very essential for better organizational outcomes. Studies show that when employees are engaged well, the company’s customer satisfaction rates get much better, even double. On the other hand, companies that are facing a lack of employee engagement suffer from unsatisfied outcomes. About 70% of business transformation efforts fail because of the lack of employee engagement. It is vital for businesses to make their workforce feel emotionally connected to their business goals as it will encourage them to put their best efforts in achieving the business goals.
Gamification is undoubtedly the best way to boost engagement and improve employee’s productivity. By making goals, achievements and benchmarks visible, gamification help developing commitment and dedication among employees, while turning a boring work routine into a fun engaging activity. For instance, virtual rewards are one of the most effective ways to recognize and celebrate each employee’s efforts. Rewarding employees with customized praise badges and kudos when they give their best efforts make them feel that their work and development is valued by the organization and they get motivated towards giving their best.
Gamification can transform the way a business keeps its employees well-informed about the latest techniques and newly launched products & services and train them according to dynamic guidelines. About 65% of employees accept that access to training opportunities would enhance their company loyalty. However, the training should not be boring with lengthy hours and generic content slides. It should provide engaging and significant development opportunities.
Here comes the gamified training solution. Various gaming mechanics like experience points, badges, and leadership boards help to infuse the learning experience with clear goals, motivating rewards and healthy competition. Gamified learning usually adds gaming elements to areas like task completion and participation, where employees are allowed to get engaged with learning materials, solving quizzes, carrying out recreations and various other fun activities. In all, a fun and rewarding training experience will surely boost the employee’s retention.
3. Onboarding Process
Gamified platforms can also improve the on-boarding process of new employees. This kind of learning projects are usually shorter since the knowledge being conveyed is indispensable for the ability of new employees to accomplish their assignments and make a start at work. By utilizing various gaming mechanics such as game levels, an onboarding process can be made a more flawless and engaging experience. It means that the new employees will start at the beginner level and move forward as they gain an understanding of the organization’s rules, regulations, processes, etc.
By utilizing small learning pieces and short tasks while rewarding employees on their engagement, organizations can make their onboarding process much more effective and faster. This way, employees can be able to complete more tasks and better relate to their skill levels.
4. Adaptation to Change
In order to succeed in today’s competitive business era, organizations need to constantly adapt to a continual stream of evolving technology, quick market changes, and inconsistent consumer tendencies. To achieve this, organizations must keep their employees motivated and well-versed with up-to-date knowledge of the latest technologies. When employees know and understand the company values they feel more engaged at work. This is why it is important to gamifying the change processes.
By providing instant feedback to employees and reminding them why the change is required, what are the company’s mission, objectives, and values, etc., the competitive spirit and motivation factor can be enhanced among employees to a great extent. The excitement and desire to progress toward new levels will help to keep employees engaged and motivated throughout and ultimately help to smoothen the process of adapting to changes.
5. Better Alignment
Every company has a defined set of goals. It is vital for employers to align their employee’s goals with the company’s goals so as to achieve the desired outcomes. Gamification can help encourage the desired employee performances that help align their objectives with the company’s goals. It is perhaps the best tool to bridge the gap between the employees and the company’s goals. Gamification also helps to encourage organizational values while helping employees line up with the precise goals to consistently progress with the work culture.
The key goal of every business is to drive business performance. By motivating and engaging employees and encouraging them to improve and excel in their area of expertise is one of the best ways to enhance a business’s overall performance. Gamification is undoubtedly a great tool to augment an employee’s engagement level and motivation. However, in order to make a gamification solution successful, it should be designed, executed and maintained properly.