Why Paid Social Matters
Running paid advertisements on social media is an excellent way to reach new customers while reengaging with existing ones. But only if you do it effectively! Otherwise, you are throwing money into a void with a random chance of seeing any results. And in the variety of social platforms available and the decision of where and how to run advertisements becomes even more complex.
That is where ScaleXM can help. Our team of seasoned social media experts leverages their extensive knowledge to help our clients develop a deeper understanding of their customer journey and use this to produce more effective social ads. And as a result, our clients not only stop wasting their money, they see improved results such as increased lifetime value of customers and more revenue!
Customer Journey Identification & Optimization
Our team will identify the milestones of your customer journey and work to remove obstacles from their path. Once implemented, we will continuously monitor results to optimize our strategy.
Ad Creative & Copy Creation
Paid social advertising demands high-quality content and multi-media strategies in order to be successful. Power Digital’s paid social experts will craft unique creatives and content that will make your ads stand out from the competition.
Pixel Tracking Setup & QA
Tracking the behavior of your customers can provide valuable insight into their individual purchase processes. Our team will set up pixel tracking across your channels and measure the quality of the results, making adjustments as needed.
Audience Builds & Segmentation
Your paid advertisements are a waste of money if they are being displayed to the wrong people. Our team will use their expertise to segment your audience and build our advertisements to be displayed to each unique persona of your customer base so you are showing the right ads to the right people.
Product Feed Creation & Management
Showing your prospects and customers relevant products in your advertisements can help entice them back to your site. Our team will take care of curating and managing such product feeds so you see results without the heavy lifting.
Testing & Optimization
Our work is never done. As we implement a new paid social strategy and continuing thereafter, we will test the advertisements and continue to make changes in order to optimize results.
Map the Customer Journey
To kick things off, our team will spend time mapping out exactly what your customer journey should look like. This includes an analysis of all your current paid efforts, competitive landscape, and audience segmentation strategy.
Launch & Test Ads
Once we have a better understanding of your customer, we will begin launching and testing new advertisements. We will generate both copy and creative assets while testing new messaging, creative, and targeting until we find the perfect combination.
Results & Growth
The changes we make are guaranteed to improve your paid social results. You will see an increase in your customer base and their lifetime value, making you more money!
What You Get From Our BlackBox Audit
Customer Journey & Funnel
Understanding your customer journey and developing an effective funnel helps you provide them with the right information at the right time. Without these strategies, your paid efforts have no real purpose and have a random chance of success.
Having the right technical strategies in place can help you become more efficient and informed about your customers. From tight funnels to pixel tracking, you can use this data to make better strategic decisions.
Audience Segmentation & Retargeting Windows
Showing the right ads and content to each customer is an important part of social advertising. You must be relevant or you will be ignored. That is why your segmentation and retargeting should consider demographic, geographic, and device breakdowns.
Spending time prospecting can be an effective activity for reaching new customers, but only if you are doing it efficiently. We will spend time evaluating your current technique and sources before implementing best practices for your industry.
Messaging & Creative
You must share consistent messaging across all channels alongside high-quality creative assets. If not, your customers will be left confused and frustrated, abandoning your brand. Engagement on your current advertisements provides an insightful baseline.
Evaluating your paid social performance based on specific attribution windows will help us understand your current timeline. This information can then be used to make improvements that will show results faster.