The Impact of 3D visualization in Interior Designing Sector

The Impact of 3D visualization in Interior Designing Sector
30Jan, 2020

3D technology is one of the amazing benefits introduced by the digital world in our lives. Nowadays, several architecture and interior designing companies are employing 3D visualization techniques right from the starting of a project until its delivery. Previously architects and interior designers were dependent on methods like illustrations, physical modeling, and sketches for delivering their concepts and schemes to clients. However, with the emergence of advanced visualization tools along with Augmented Reality (AR) capability, delivering the exact concepts and schemes has become much easier and interesting.

What is 3D Rendering or Visualization?

3D visualization, also known as 3D rendering or 3D graphics can be defined as any technique utilized to create images or animations to communicate a message. The term basically refers to the process through which graphic content is created using 3D software. Over the last few decades, this technology has become mainstream and has evolved into one of the most feasible options for producing high-quality digital content.

The biggest reason behind the popularity of this technique is that it helps in simplifying the presentation of aesthetics and functionality of a particular space.

Today, in the field of interior designing and architecture, 3D artists are able to produce realistic 3D renderings of buildings, offering their clients a precise 3D representation of the proposed design. These proposed architectural visualizations can represent anything as per the desire of the clients including textures and interior furnishings.

By utilizing powerful 3D rendering software interior designers, architects, and 3D artists can influence designs in real-time, employ quick transitioning between concept and concrete and explore diverse options while making modifications and creating multiple versions of the designs.

The high-quality 3D rendering tools allow designers and architects to visualize and immerse themselves in their designs and gain a much clearer understanding of the qualitative and quantitative nature of the spaces they are designing.

Benefits of 3D Visualization in Interior Designing

Realistic portrayal, multiple uses, ease of sharing, cost competitiveness, and faster approval are some of the most common reasons why 3D Interior Renderings has gained a lot of popularity. Let’s look at some of the key benefits of 3D renderings in interior designing:

3D Models are quite realistic

As compared to illustrations, 3D models are more realistic. A 2D design representation of a particular space may not exhibit the actual concept or design of that area to a client as it doesn’t provide a true idea of what the finished product would look like.

This is perhaps the key barrier between the client’s decision and interior designing firm because the design of the home, apartment or office does not match with what the client thought it would be. Thanks to the availability of 3D technology, with the introduction of 3D renderings, designers and architects are now able to create a real presentation with realistic visuals to their clients. This further helps in augmenting the decision making process about a specific property.

Implementation of VR and AR

The implementation of both the Virtual Reality (VR) and Augmented Reality (AR) methods has completely transformed the interior design and architecture sector. VR or Virtual Reality is one of the most significant innovations in 3D visualization that has revolutionized interior designing and is gradually becoming the most essential thing in 3D interior design.

This technology allows clients to virtually walk through the space and experience how it will feel like to live or work there even before it is actually built. AR or Augmented Reality is another significant innovation in 3D visualization. It provides even more realistic experiences than VR, which is why interior designers are increasingly adopting this technology as well.

AR provides an overlay view of the real-world environment with digital elements and enhances the physical environment to give clients a more real-world experience. Both these technologies deliver real-life experience to developers or buyers. Additionally, these latest technologies provide an opportunity for the developers to make changes in and around the property, trying out various things and arrangements until they are sure of their decision.

No Scope for Misunderstandings

When opting for the professional 3D interior renderings for an interior designing project, there are fewer or no chances of misunderstandings. As 3D interior renderings present each detail and every interior specification, it allows for better coordination among interior designers, architects, builders as well as clients. Designers can discuss the different aspects of the renovation or the designing project in advance with others who are involved in the project so that the final output would satisfy everyone.

Time-Saving and Cost-Effective

3D rendering process helps to speed up the interior project timeline, thus saves a lot of time. Better and faster options allow for more swift and smooth communications between interior designers and clients. Moreover, creating 3D interior renderings is quite cost-effective for so many reasons.

It is much more economical and convenient to design 3D visualizations as compared to actually building that interior. 3D interior rendering also allow creating multiple designs and then modify them without spending money on the actual material. Both the time saving and cost-effectiveness benefits make this technology essential for the interior designing industry.

Flexibility and Customization

While designing any project, changes are inevitable. 3D renderings and virtual animation integrate features that ensure the accomplishment of prolonged and tiresome designing tasks with ease and precision in no time.

The early access to the particular project in interior design allows designers and clients to suggest ideas to improve the design. Accordingly, designers can incorporate innovation and deliver designs that are customized as per the specifications mentioned by the clients. This further helps to encourage a healthy relationship between interior designers and clients.


There is no doubt that the 3d visualization industry is booming at a rapid pace. It has become an indispensable marketing tool to help developers sell more properties including the luxurious ones. With so much advancement and offerings, the size of global visualization and 3D architectural rendering software market is expected to reach $2.92 billion by 2022, almost triple the amount in 2017. Those who are into the interior designing field must adopt the 3D visualization technology as soon as possible. This will not only help them to stay ahead of their competitors but also attract a large number of clients by making every project seamless and successful.

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