Why Web Development Matters
Many believe that creating a website is as simple as selecting a template and populating it with information about your products or services. In reality, there is much more to building an effective website and those that ignore these details will find themselves with a site that doesn’t perform or meet their goals.
At ScaleXM, we offer a full suite of web development services, leveraging our team’s expertise and knowledge of best practices, we are able to build visually appealing, high-quality websites that drive conversions to help grow your business. We work closely with you to develop a deep understanding of your company’s goals and industry in order to implement elements that will engage your visitors from the moment they land on your site.
Full Website Development
From the structure of your pages to the navigation across your site, our team of web designers are responsible for the complete build down to the very last pixel. Experts in nearly every CMS and e-commerce platform, we can work with whatever you currently have in place.
UI / UX Design
A website cannot be an effective marketing asset if your customers can’t find what they are looking for or navigate it with ease. Our team of design experts will evaluate your site to ensure that the design isn’t impeding your ability to reach your goals.
Routine Maintenance
A crucial part of building an outstanding website is maintaining those developments as you move forward. But this can be a time-consuming task. Our team will continue to monitor the performance of your site and make adjustments as needed so it is always optimal.
Our Process
Discovery & Planning
We begin by sitting down with you and your team to evaluate the state of your current site, your goals, and what needs to be done. At this point, we determine what the structure and overall aesthetic of your new site will be. Developing a plan helps us be more efficient moving forward.
Implementation & Design
Our team begins implementing the planned changes to your site and incorporating the new design. This is where the magic happens. As we progress through this stage, we maintain complete transparency and collaboration to ensure the best results.
Delivery & Results
Recent changes tot he site are pushed live and turn your website into a money-making machine! Our team will continue to monitor the performance of your site and make adjustments as needed to keep seeing optimal results.
What You Get From Our BlackBox Audit
—01
Site Speed
Most website visitors will abandon a page if it takes longer than 2-3 seconds to load. Which is why assessing your site speed is one of the first and most critical things our team will address.
—02
Conversion Rate
A website is useless if it is not accomplishing the goals you need it to. Our team will evaluate the conversion rate of your site and plan improvements to remove obstacles from the goal completion process.
—03
Framework
Choosing the framework on which to build your website is an important decision that will impact any future web development efforts. Our team is well-versed in every option available and can make customized recommendations for changes or work with your existing framework.
—04
Structure & Navigation
SEnsuring that information on your website can easily be found by visitors is crucial in minimizing page exits. We will review the structure and navigation of your site to eliminate unnecessary clicks while surfacing the pertinent information your customers are looking for.
—05
UI and UX
Focusing on the design and experience your site provides to visitors is one of the last steps in our audit. We will evaluate the current state of your site and make recommendations for impactful improvements.
—06
Competitive Analysis
Finally, our team will review the websites of your competitors and determine where your site can stand out. We will work to highlight the unique features of your product or service to help draw your target audience in quickly and convert faster.
